Breakthrough is a unique global human rights organization and a recognized pioneer of innovative social change. Working out of centers in the U.S. and India, we create game-changing pop culture and multimedia campaigns – including video games and music videos — that bring human rights issues and values into the mainstream, making them real, relevant, and urgent to individuals and communities worldwide. Our in-depth trainings with young people, government officials, and community groups have ignited new generations of leaders to act for local and global human rights. Our current campaign, Ring the Bell: One million men. One million promises, calls on men worldwide to take concrete action to challenge violence against women. It is the global expansion of our most internationally-lauded program to date, Bell Bajao (“Ring the Bell”) — recipient of a distinguished Cannes Silver Lion — which challenges men and boys to take a stand against domestic violence. Together with emerging campaigns challenging early marriage and sex-selective elimination, our current initiatives seek to build a culture in which women’s human rights thrive, enabling us all to be safe in our homes and limitless in our ambitions.
PRESS INQUIRIES: Lynn Harris, lynn@breakthrou
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Campaign against early marriage in Bihar, Jharkhand
Business Standard05/16/2013
With the focus on empowering women, the NGO Breakthrough will launch a campaign in Bihar and Jharkhand to raise awareness against child marriage, officials said Wednesday. “We are developing a multi-media campaign that will begin in June or July in Bihar and Jharkhand. We will address adults and children, especially girls, starting at the school [...]
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Men Forwarding LGBT Rights in Sports Culture Can Help Stop Violence Against Women
The Huffington Post05/15/2013
Brendon Ayanbadejo is correct: “Gay” does not equal “feminine.” More to the point, as the Super Bowl-winning linebacker recently told Meet the Press, “gay” does not automatically equal anything at all. “People think that gayness has something to do with femininity, when really we just need to erase that stereotype from our minds, because LGBT people come [...]
More...Working to Stop Violence Against Women
The Wall Street Journal05/13/2013
Protesters held a banner against the gang rape of a student in New Delhi, January 13. (Sajjad Hussain/Agence France-Presse/Getty Images) Violence and discrimination against women is a widely discussed topic, but the December gang rape and subsequent death of a student in New Delhi sent shockwaves around the world. New tales of abuse still [...]
More...Mallika Dutt: Violence Against Women Is Everyone’s Problem
The Daily Beast05/06/2013
Why a global cultural change is needed to prevent crimes like the recent rapes of two small girls in India. One is far too many. Two begins to boggle the mind. Two in one week—it’s almost impossible to find words. And in fact, the rape and murder of two tiny girls, only four and five years [...]
More...Not Victims, but Survivors: How to Change India’s Rape Epidemic
The Daily Beast04/05/2013
The stage at Lincoln Center was dark. A young Indian woman sat with her back to the audience. She described how, four years ago when she was just 24, a male friend brutally raped her. With a voice that sometimes cracked with emotion, the woman recounted the callousness of police investigators and a defense lawyer [...]
More...Teach Your Children Well: Men Must Be Leaders in Changing the Culture of Abuse
RH Reality Check04/02/2013
by Donald McPherson We have seen much—and much-deserved—criticism of the mainstream media coverage of the Steubenville rape verdict. Some reporters, notoriously, have focused on what “good students” the convicted young men are and what “bright futures” had been squandered by their actions. While these may have been misguided analyses of the verdict, the outrage stems [...]
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