bell bajao (ring the bell)

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Breakthrough's latest multimedia campaign "Bell Bajao" (Ring the Bell), against domestic violence has been honored with the prestigious Silver Lion in the Film Category at the Cannes Lions International Advertising Festival 2010! The films have been created pro bono by Ogilvy & Mather, Mumbai and have been directed by Bauddhayan Mukherjee of Little Lamb Films. See our winning films, "Bus Driver" and "Software Engineer" below.

One out of every three women faces violence behind closed doors, so whether it's ringing a door bell to stop a crime, or speaking out, make sure you're doing your part to ensure women in your communities are living free of violence. More...

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Bell Bajao! Bus Driver Rings the Bell

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Bell Bajao! Software Engineer Rings the Bell

A couple hears a man beating his wife in their apartment building.
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Bell Bajao! Bank Clerk Rings the Bell

A man attacks his wife when he notices a spot on his clothes.
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Bell Bajao in "People" magazine!

News | Posted: 02/17/2010

You knew our domestic violence campaign Bell Bajao! was big, but did you know it was fashionable too? Bell Bajao! t-shirts and and totes hit the pages of "People" magazine. More...

Check out photos from MUSE event in Mumbai!

Photos | Posted: 01/26/2010

See photos: On January 13, 2010, MUSE and VERVE celebrated Breakthrough's 10th anniversary in Mumbai to hundreds of guests. More...

Bell Bajao wins top advertising awards

Article | Posted: 10/08/2009

Bell Bajao has been honored with top advertising awards - the Gold Spike at Spikes Asia, and the Young Achiever's Award from the Advertising Club of Bombay. More...

Sonali Khan says, "I knew we'd hit the nail with Bell Bajao" to "Femina" mag

Article | Posted: 06/24/2009

Breakthrough's Communications Manager, Sonali Khan, sits down with "Femina" magazine and gives the 101 on our domestic violence campaign from, how it started to picking Bollywood actor Boman Irani as the Bell Bajao Ambassador. More...

Bell Bajao wins Gold and Silver at the Media Abbys at Goafest 2009!

Article | Posted: 04/21/2009

Breakthrough's multi-media campaign created by Ogilvy & Mather, Bell Bajao (Ring the Bell), has just won a gold and Silver Abby Award at GOAFEST 2009. More...

Get Bell Bajao's "ring" for your phone!

http://www.bellbajao.org/download_rington... | External Link | Posted: 02/09/2009

Everytime your phone rings, you can show your support for the Bell Bajao (Ring the Bell) campaign, that urges men to take a stand against domestic violence. Download the cell phone ring NOW! More...

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related issues

campaign site

visit our bell bajao site

http://www.bellbajao.org...

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educate

Domestic Violence - FAQ

Download PDF

Learn about domestic violence, who's affected by it, and how to get help. More...
Bell Bajao - Discussion Session

Download PDF

Lead a discussion with men in your community on domestic violence More...
Mars and Venus: Understanding the Difference between Gender and Sex

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A fun activity to demystify male & female stereotypes More...

media coverage

Breakthrough's Bell Bajao win hits Rediff

Rediff covers Bell Bajao's win at Cannes
Bell Bajao's Cannes debut in "The Telegraph"

"The Telegraph" covers Bell Bajao at Cannes
Bell Bajao, at Cannes in "Indian Express"

Bell Bajao's makes waves at Cannes on its message against domestic violence.
Mallika Dutt says, "Anyone can be a wife beater."

Mallika Dutt tells "iDiva" about domestic violence and gender equality
Boman Irani “Rings the Bell” for Bell Bajao on IBN Live

Actor Boman Irani, comes out in support of “Bell Bajao” and against dv
Bell Bajao in "The Times of India"

"The Times of India" talks about the Bell Bajao movement across India
Bell Bajao captures the eye of Indian Express

Indian Express calls Bell Bajao the most innovative outreach program in India