Breakthrough's latest multimedia campaign "Bell Bajao" (Ring the Bell), against domestic violence has been honored with the prestigious Silver Lion in the Film Category at the Cannes Lions International Advertising Festival 2010! The films have been created pro bono by Ogilvy & Mather, Mumbai and have been directed by Bauddhayan Mukherjee of Little Lamb Films. See our winning films, "Bus Driver" and "Software Engineer" below.
One out of every three women faces violence behind closed doors, so whether it's ringing a door bell to stop a crime, or speaking out, make sure you're doing your part to ensure women in your communities are living free of violence. More...
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Bell Bajao! Software Engineer Rings the Bell
A couple hears a man beating his wife in their apartment building.
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Bell Bajao! Bank Clerk Rings the Bell
A man attacks his wife when he notices a spot on his clothes.
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Bell Bajao in "People" magazine!
News | Posted: 02/17/2010You knew our domestic violence campaign Bell Bajao! was big, but did you know it was fashionable too? Bell Bajao! t-shirts and and totes hit the pages of "People" magazine. More...
Check out photos from MUSE event in Mumbai!
Photos | Posted: 01/26/2010See photos: On January 13, 2010, MUSE and VERVE celebrated Breakthrough's 10th anniversary in Mumbai to hundreds of guests. More...
Bell Bajao wins top advertising awards
Article | Posted: 10/08/2009Bell Bajao has been honored with top advertising awards - the Gold Spike at Spikes Asia, and the Young Achiever's Award from the Advertising Club of Bombay. More...
Sonali Khan says, "I knew we'd hit the nail with Bell Bajao" to "Femina" mag
Article | Posted: 06/24/2009Breakthrough's Communications Manager, Sonali Khan, sits down with "Femina" magazine and gives the 101 on our domestic violence campaign from, how it started to picking Bollywood actor Boman Irani as the Bell Bajao Ambassador. More...
Bell Bajao wins Gold and Silver at the Media Abbys at Goafest 2009!
Article | Posted: 04/21/2009Breakthrough's multi-media campaign created by Ogilvy & Mather, Bell Bajao (Ring the Bell), has just won a gold and Silver Abby Award at GOAFEST 2009. More...
Get Bell Bajao's "ring" for your phone!
http://www.bellbajao.org/download_rington... | External Link | Posted: 02/09/2009Everytime your phone rings, you can show your support for the Bell Bajao (Ring the Bell) campaign, that urges men to take a stand against domestic violence. Download the cell phone ring NOW! More...
related issues
campaign site
educate
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Domestic Violence - FAQ
- Download PDF
- Learn about domestic violence, who's affected by it, and how to get help. More...
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Bell Bajao - Discussion Session
- Download PDF
- Lead a discussion with men in your community on domestic violence More...
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Mars and Venus: Understanding the Difference between Gender and Sex
- Download PDF
- A fun activity to demystify male & female stereotypes More...
media coverage
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Breakthrough's Bell Bajao win hits Rediff
- Rediff covers Bell Bajao's win at Cannes
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Bell Bajao's Cannes debut in "The Telegraph"
- "The Telegraph" covers Bell Bajao at Cannes
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Bell Bajao, at Cannes in "Indian Express"
- Bell Bajao's makes waves at Cannes on its message against domestic violence.
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Mallika Dutt says, "Anyone can be a wife beater."
- Mallika Dutt tells "iDiva" about domestic violence and gender equality
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Boman Irani “Rings the Bell” for Bell Bajao on IBN Live
- Actor Boman Irani, comes out in support of “Bell Bajao” and against dv
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Bell Bajao in "The Times of India"
- "The Times of India" talks about the Bell Bajao movement across India
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Bell Bajao captures the eye of Indian Express
- Indian Express calls Bell Bajao the most innovative outreach program in India
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