is this justice?

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Breakthrough’s multi-media campaign, “Is This Justice?” aims to bring public attention to the stigma and discrimination faced by women living with HIV/AIDS-most of whom have been infected by their husbands or male partners. The campaign challenges the way in which women in our society are treated, especially women living with HIV/AIDS. These women are either shunned by the family and community or are forced to live on the edge of society after their husbands die of AIDS. The campaign was created pro bono by advertising agency Ogilvy and Mather, developed by Piyush Pandey – National Creative Director and Emmanuel Upputuru - Senior Creative Director. More...

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He can't drive, but I'm the one being punished

Is there justice in throwing an HIV+ woman out on the street?
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A man looks at me, but I'm the one being punished.

Is there justice in throwing an HIV+ woman out on the street?
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My brother comes home late, but I'm punished.

Is there justice in throwing an HIV+ woman out on the street?
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“Is This Justice?” wins RAPA Award

News | Posted: 02/10/2009

Breakthrough’s multi-media campaign, "Is This Justice?" that brings attention to the growing incidence of stigma and discrimination faced by women living with HIV/AIDS in India, has won the prestigious RAPA 2007 award in the category “Best Public Service Film of the Year in all languages.” More...