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That Guy–like many men–sees women as equals. But That Guy is NOT silent when men treat women otherwise.That guy stands for something better. That Guy is the MAN.
“Be That Guy” (#bethatguy) is a new initiative by global human rights organization Breakthrough. That Guy knows that even street harassment or nasty comments create and sustain a culture of inequality that enables everything from rudeness to violence. That Guy — even by saying, “Dude, knock it off” — is breaking the rules of that culture and helping create a new one in which all people are treated respectfully and able to be their best selves.
#BeThatGuy debuted in an animated PSA that ran 72 times at the NASCAR Miami Speedway Championship in November 2013, reaching enormous new — and receptive — audiences and generating coverage in The Guardian, The Good Men Project, and more. #BeThatGuy represents Breakthrough’s commitment — as in its global Ring the Bell campaign — to inspiring men and women around the world to take action to make violence against women unacceptable.
Things you can do now:
- Make a promise to make violence against women unacceptable.
- Get the latest news and updates from Breakthrough.
- Learn how to safely intervene in situations of violence using awesome toolkits from Hollaback! and Men Can Stop Rape.
- Share #BeThatGuy with your friends!